A year-end retrospective on viral content created by the Miami producer. Miami producer DJ Khaled turned 40 this year. To coincide with this milestone, he also became a symbol of the American Dream, a self-appointed motivational speaker, and a public spectacle. He went from outsized hip-hop personality to a meme in human form. 2015 was the year we got Khaled’s mantra “Don’t ever play yourself” and weird metaphors about door hinges; it was the year we saw Khaled dunk a basketball on a comically short hoop and try desperately to contact Rihanna. In 2015, the name DJ Khaled became synonymous with a kind of unedited self-approval and idealism, and the public loved him for it. Mostly.
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